Israeli produce delegation heads to Berlin in search of European buyers
Led by the Economy Ministry’s Israel Export Institute and the Agriculture Ministry, Israeli companies sporting fresh produce from red pomelos to Japanese plums to a variety of dates took part last week in Fruit Logistica 2014, the leading trade fair for international fresh produce.
Dozens of Israeli exporters mingled with industry leaders from all over the world, participating in around 200 meetings with buyers from Europe’s leading supermarket chains, the Economy Ministry said.
“Israel is a household name in the food world thanks to the innovation that we bring to the industry,” Economy Minister Naftali Bennett said.
“It is possible to see products based on Israeli developments in every global market, and I wish success to the exporters representing the best of Israeli innovation at the exhibition – You drive the Israeli economy and are ambassadors for the Israeli economy to the world.”
Hemdat Sagi, the ministry’s commercial attaché in Berlin, stressed that the delegation members aim to see an increased amount of Israeli fruits and vegetables available on supermarket shelves throughout Europe.
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