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Israel Trade Center, Botschaft des Staates Israel

Berlin, München, Deutschland

Salt of the Earth

Salt of the Earth
1 Melach Haaretz St. Atlit 3035001, Israel
http://www.saltoftheearthltd.com/
+972-4-954-9555
drorl@salt.co.il
Dror Levi, Export and Business development

About Us
With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922.
The company sources its salts and has correlating production facilities in the Red Sea, The Mediterranean Sea and the Dead Sea. The Red Sea, known for its clear, sparkling water, is the main source of salt for Salt of the Earth’s organic minerals and microelements, due to the combination of sun and dry air, resulting in natural evaporation.

Salt of the Earth customers span 20 countries and include both Industrial and Retail ones. Furthermore, the company accounts for 73% local marker share,
The company offers a broad spectrum of high quality products from trusted daily-use table salt to exotic palate-pleasing varieties for gourmet kitchens and Low-sodium products.

Vision & Values
‎‎‎The essence of the company’s mission is vitality, translated into the philosophical calling of Salt for Life on Earth. ‎‎‎‎‎ ‎‎‎‎‎This calling is realized through the following values: ‎‎‎‎‎
• ‎‎‎‎‎Leadership ‎‎‎‎‎
• ‎‎‎‎‎Innovation, ‎‎‎‎
• ‎‎‎‎‎Purity ‎‎‎‎
• ‎‎‎‎‎Rootedness ‎‎‎‎‎
• ‎‎‎‎‎Connection to ancient sources ‎‎‎‎‎
• ‎‎‎‎‎Quality

‎‎‎‎‎Salt of the Earth is committed to the realization of its vision in every aspect of its activity, while acting fairly, reliably, and professionally, and creating a positive encounter with its various customers through its employees and through its products to form long-term partnerships. ‎‎‎‎‎
It complies with an ethical code of conduct operates according to the most current international sustainability standards, including the Global Reporting Initiative (GRI) to maintain a minimal ecological footprint, ethical practices and social justice policies.

Products and Brands
The company distributes its products both under its own brand, Salt of the Earth, and under private labels.
Main Products include:

Sea Salts
Refined natural sea salt, enhanced to improve its flow. It is high-quality edible salt, best for food applications.
Crystalized from the clear sparkling waters of the Red Sea, captures the unique essences of the desert, sea and sun, and adds distinctive taste to any cuisine.
Contains minerals and microelements originating from the Red Sea water, such as calcium, magnesium, potassium, (contributing to all three levels of blood pressure reduction), iodine, zinc, manganese iron, strontium and others.
Available both in Coarse and Fine particles, as 250-gram & 500-gram easy to use, 2 sides, shakers, 1-kg carton, 10-kg PE bag, 25-kg PE bag.

Iodized Enriched Sea Salt
Iodized Fine Sea Salt is refined natural sea salt, enriched with iodine, which is a vital health nutrient. It is high-quality edible salt, best for food applications.
Available both in Coarse and Fine particles, as 250-gram & 500-gram easy to use, 2 sides, shakers, 1-kg carton, 10-kg PE bag, 25-kg PE bag.

Low Sodium Salt
50% less sodium than regular salt. Low Sodium Salt is a high-quality mixture of refined natural sea salts, crystallized from the waters of the clear sparkling Red Sea and from the mineral-rich Dead Sea.The salt is complemented with potassium and contains 50% less sodium than regular salt. Low Sodium Salt helps the entire family eat healthier while still enjoying delicious savory Salt of the Earth flavor.Potassium is considered to be a vital nutrient, which is under consumed and may be thus further achieved by use of Low Sodium Salt.
Available both in Coarse and Fine particles, as 250-gram & 500-gram easy to use, 2 sides, shakers, 1-kg carton, 10-kg PE bag, 25-kg PE bag

Umami Essence Sea Salt
A propriety low sodium, all natural & MSG free liquid formula, derived from vegetable’ extract and pure sea salt that can boost homemade recipes flavor while decreasing the Sodium by an average of 30%-50% ;

Wondersalt
50% less sodium than regular salt. Naturally enriched with fruit and vegetable extracts, such as radish, carrot, apple and lemon The vibrant colors help kids control their salt intake. A 4 sided innovative shaker, which contains 4 different colored salts.

Salt and Easy
Blend of sea salt, herbs and spices. All natural ingredients; no-fat recipe. Gourmet salt surrounds food with heat-conducting to form a crispy outer layer. Convenient : quick, simple, 1-minute prep. The result is delicious food–less sodium.

The German Market
Salt of the Erath is looking to extend its activities in the German market in the following ways:
• Introducing our advanced, low sodium solutions to the retail market;
• Collaborating with local food producers and food service sector in order to reduce the sodium level within their products, thereby addressing the existing trends and market demand to decrease salt consumption.