Category: Lebensmittel und Wein
To quantify the market opportunity, we look to the disposable pants market as a benchmark. The disposable pants market is a niche within the absorbent child care products market a niche that serves the same population served by our disposable potty to go, i.e., potty training toddlers. In fact, the potty-to-go also serves older toddlers, up to 5, 6 years old, who are already potty trained but do not have access to a toilet while away from home.
Tea and Lemon Ltd.
Tea and Lemon Ltd. is a private company founded and owned by Michael Levkovitch to initiate and develop unique, market-driven consumer products. Michael Levkovitch is an Israeli entrepreneur. He earned a B.Sc. in Agricultural Engineering from the Technion in Haifa and an MBA from Tel Aviv University. As a product manager in leading Israeli companies that develop, produce and market consumer products to the global market, Michael gained experience in researching, initiating and developing new products for various sectors and in a range of technologies. In the course of his work, he collaborated with multinational companies like Proctor & Gamble and Reckitt Benckiser on new products, some of which he himself initiated and developed.
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