On June 2-4 the Government of Israel Economic Mission in Chicago hosted a delegation of 18 Israeli companies in the digital marketing space. The companies’ solutions ranged from personalized marketing,web/stores experience and analytics to online payments
Over the last few years Israel’s New Media industry has developed rapidly, positioning Israel as a vital player in the digital world. Israel’s New Media sector has more than 1,000 new media companies and many
SXSW- a conglomerate of music, film, and interactive media festivals spanning 10 days in Austin, TX. Following last year’s success, the Israel Economic Mission in Houston organized a networking event featuring 10 Israeli start-ups focused
Tracx, a SaaS platform for brand marketing, supplies real-time data on activity on social networks. Their most recent clients include Kraft Foods Group Inc., the largest food and beverage company in the US
Kenshoo is already a global leader within the digital marketing realm, having created innovations such as Paid and Owned Social Media Attribution and Kenshoo Local. Now the company has unveils its newest disruptive technology–Kenshoo Smartpath.
Israel is taking the lead in technologies aimed at digital advertising–generally known as advertising seen on the internet or mobile devices as opposed to television ads. Companies like Kenshoo and Outbrain
Microsoft is beginning a new accelerator program, designed to provide development services and other support to startups. The accelerator, called Windows Azure, will be held at Microsoft’s Israel Research and Development Center.