Profiles in Israeli Innovation: Award-winning Idomoo to exhibit at Mobile World Congress
IDOMOORevolutionizes Customer Communication with Personalized Video as a ServiceCompanies now engage millions of customers individually with personally relevant information and offers.
“It’s been an exciting year for us as a start-up,” said Eitan Fogel, CEO of Idomoo, the leading provider of Personalized Video as a Service (PVaaS) solutions. “Since our appearance at the Mobile World Congress in February 2012, we have taken on over 40 new clients across the world and helped them deliver personalized and individually relevant messages to millions of their customers. The messages arrive as personalized videos that can be watched on computers, tablets and smartphones and our clients are exploring every kind of use case. We have financial institutions using personalized video to make complex statements more accessible to their customers and we have telecommunications providers sending personalized videos to welcome you and ensure that there are no hidden surprises in your first bill. We even have a retail chain that sends a personalized video to you on your birthday and gives you a discount off your next in-store purchase. The possibilities are limitless.”
Idomoo will be the first to admit that the idea of personalization as a business aid is as old as time. Neither does the company make any claims about discovering the power of video to engage users beyond the written word. The differentiating factor with Idomoo is its ability to mass produce millions of videos in the cloud, each one personalized so that the viewer always gets information that is specific and useful to them. This was evidenced when Idomoo won a prestigious award sponsored by Target at the ad:tech conference in New York in November 2012. The award capped an outstanding year for the company and bodes well for its future.
“We’re coming back to the Mobile World Congress in February this year with more confidence and experience. We’re meeting with a broad spectrum of the telecom segment from service providers through digital marketing agencies and more. Personalized videos help companies improve their relationships with their customers by making them accessible and transparent,” said Fogel.