On April 23-25, 2017, the American Telehealth Association hosted their annual conference and summit in Orlando. For the first time ever, the exhibition featured an official “Israeli Innovation” pavilion, organized by mHealth Israel with the support of the Israel Economic Missions in the United States. The delegation was comprised of about a dozen companies with solutions for telehealth and telemedicine. In the weeks leading up to the show, the Israel Economic Missions in NYC and Chicago, together with our partners in Florida, California and around North America, generated about 50 pre-scheduled meetings for the Israeli companies, and reserved numerous other visits to the pavilion from some of the biggest names and brands in technology and healthcare.
At the show, the Israeli companies presented on stage during Monday’s lunch hour in the “Innovation Demo Theater,” in front of an audience of more than 60 people. Each company presented their unique solutions, demonstrating how their vision and innovations will keep people healthier, happier and out of the hospital.
ATA, concentrating on telehealth and telemedicine, is a much more focused show than another recent exhibition in Orlando, HIMSS. HIMSS focuses on Health IT and other aspects of healthtech, and draws about 45,000 attendees from every corner of the healthcare and technology world to Orlando in January. Additionally, HIMSS featured two Israeltech pavilions supported by our office and consisted of about 25 companies. ATA, by contrast, attracted about 5,000 professionals and investors specifically active in telehealth and mobile communication, and 2017 was the first year that Israel brought a national innovation pavillion. Although traffic at ATA is considerably lighter than HIMSS, because of ATA’s specific focus, the quality, relevance and interest of visitors to ATA was among the highest in recent memory.
In total, feedback from the companies was positive. Although the companies generally were taken aback by the intimacy of the show (as compared with other, busier shows), all were impressed with the quality of the attendees In short, the intimacy and relevance of the attendees at ATA gave it much more of conference feel, as opposed to a trade show. Even so, the size and setting of ATA made it a great venue for technology companies to gather serious technology and healthcare contacts from every continent.
For more information about telehealth solutions and LIfe Sciences innovation from Israel, contact Josh at the Israel Economic Mission in NYC.