The world’s largest brewer Anheuser-Busch InBev has acquired Israeli beverage analytics startup WeissBeerger. No financial details were disclosed but market sources believe the Belgian brewer will pay about $80 million for the Tel Aviv based company. Anheuser-Busch InBev has more than 400 beer brands worldwide including Becks, Stella Artois, Leffe and Budweiser.
WeissBeerger, which was founded in 2011 by CEO Omer Agiv and VP business development Ori Fingerer, has raised $10 million to date according to Crunchbase. Investors include Gigi Levy-Weiss, Eric Schmidt’s Innovation Endeavors, iAngels, and ICV.
WeissBeerger has developed Internet-of-Things analytics tools that include sensors in the beer taps, refrigerators and other important points in the supply chain to provide bar and restaurant owners as well as brewers and beverage manufacturers with a full picture about the quality of their products, the inventory situation, consumer habits and more.
According to WeissBeerger’s website, bars that have used the company’s tools have increased revenue from each beer tap by 32% and reduced beer wastage by 50%, among other things by promoting more efficient sales.
Last year Fingerer said, “Use of our system combines bar technology with Internet-of-Things and allows items like beer taps to send and receive data via the Internet. Big data systems gather information about drinking habits in the bar and analyze them with insights about customer behavior that would surprise even the bartenders that mix the drinks themselves.
WeissBeerger operates in North and South America, Europe and Asia including Israel. With offices in the US and UK, the company’s headquarters and development center are in Tel Aviv.