How Israel’s Hometalk grew to dominate the DIY space

Based in Jerusalem, Hometalk has quietly become the most popular online community for home-improvement do-it-yourselfers across the world.

Hometalk’s Jerusalem staff includes immigrants from nine different countries.

Israel has a well-deserved reputation as a leader in developing deep technologies: cybersecurity, laser-operated sensors for self-driving cars, silicon chips and personal drones. Surprisingly, the startup nation also is home to the world’s largest do-it-yourself home and gardening website.

You can learn how to reupholster a chair, fix an outdoor walkway with sinking stones, or plant an awesome rooftop container garden. There are projects for members at all different levels, from serious DIYers to those just dabbling in arts-and-crafts projects.

Hometalk members ask questions of others on the site (“How do I build a well in my backyard?”) or search for tutorials – written and video – all for free. There are more than 100,000 DIY projects made by Hometalk users on the site and another 1,000 videos, adding up to 1.2 billion video views in the last year, Hometalk’s director of business development Moe Mernick tells ISRAEL21c.

And that will only increase in the coming months as Hometalk brings its DIY videos to the brand-new Facebook Watch, the social media giant’s foray into original programming ala Netflix, Hulu and Amazon.

Hometalk won’t be trading its folksy DIY persona for slick marketers when it hits the Facebook big time, though. “Our user community includes some phenomenal talent,” Mernick says. “We’re just a platform for them to disseminate that content.”

Hometalk happened almost by accident. Founder and CEO Yaron Ben-Shaul owned Networx, a successful lead-generation business for home contractors. He started Hometalk in 2011 as a way for contractors to generate more engagement (and new customers) by posting pictures and videos of their work.

But the contractors weren’t interested. Instead, it was the homeowners who jumped in. Hometalk now receives 23 million unique visitors a month. Its members are 80 percent from the English-speaking world (the United States, England, Canada and Australia).

To read more about Hometalk from Israel21c please click here.

2017-10-16T11:23:17+00:00October 16th, 2017|DIY, Hardware, Innovation, Technology|0 Comments