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Israel-Based Bath and Body Retailer to Enter Canada with First Store

International Bath/Body/Lifestyle retailer Laline will enter the Canadian market in June of this year with its first location at CF Sherway Gardens in Toronto. It will be the first of potentially dozens of locations in Canada, according to the company.

Laline was founded in 1999 by Revital Levi and Merav Cohen in Tel Aviv, and now boasts more than 100 stores in Israel, as well as international locations. Branded products include items for the body, bath products, skin peeling, perfumes, makeup, nail polish, body and facial products, aromatic ambiance products for the home as well as various lifestyle products and accessories.

According to the company, Laline offers several ‘series’ of leading products based on its favourite and “most exciting” fragrances. Each series offers a variety of products ranging from bath products to perfumes. Targets include women, men, babies and teens — there’s also a range of gift packages. Laline says that its Canadian stores will have some collections tailored to the local market.

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