Dusseldorf, Germany. November 16h, 2015- 1,500 business meetings in a three-day marathon – that’s what’s in store for Israeli companies taking part in two international conferences in Dusseldorf, Germany, MEDICA and COMPAMED. The Israeli Ministry of Economy’s trade representatives around the world helped organize the companies’ participation and coordinated the meetings, with assistance from the Israeli Export Institute. The Israeli companies will present the “next generation” of medical equipment in both expos and will also hold meetings with leading companies and medical equipment distributors from Europe and around the globe.
For the first time, the Israeli Ministry of Economy and the Israel Export Institute have also established a national booth at the COMPAMED expo, which focuses on subcontracting in the medical equipment industry, in addition to the booth at the MEDICA expo, the world’s largest and most important exhibition of medical equipment.
MEDICA opened on Monday and will be visited by around 150,000 people from some 100 countries.
This year, the Israeli national booths will host ten new companies alongside veterans of the exhibition. In addition, three Israeli apps (iFeel Labs, MobileODT and Doctome) made the finals of an international competition for advanced medical apps as part of MEDICA.
All Israeli companies featured in the national booths will present a variety of innovations, presenting technological solutions in the field of life sciences in general and medical equipment in particular, including novel techniques in diagnostics, equipment for hospitals and clinics, therapeutic devices and more.
According to the Foreign Trade Administration in the Israeli Ministry of Economy, more than 200 foreign companies and other entities from around the world have already booked meetings with Israeli companies via their trade representatives in order to get firsthand impressions of the technology and to examine possibilities for cooperation. The overall number of meetings is some 1,500.
Ohad Cohen, Head of the Foreign Trade Administration at the Israeli Ministry of Economy, said: “The activity of our network of trade representatives around the globe at flagship expos like MEDICA contributes to the growth of exports by the Israeli companies taking part. Our marketing is based primarily on Israeli innovation – with a special effort towards increasing the exposure of expo visitors to the wide array of Israeli innovations. This year, these innovations will be presented on an exceptionally grand stage – two national booths and beyond. We expect to see significant growth in foreign representatives seeking to get acquainted with these Israeli companies, with an emphasis on innovations in the fields of preventative medicine and tele-medicine – which gives long distance patients access to medical care, especially in developing countries. In addition, we see growing interest from companies from Southeast Asia looking for technological solutions and innovations like those coming from Israel”.
Ofer Sachs, Director General of the Israel Export Institute, said: “The field of medical equipment is estimated at $308 billion globally and is expected to grow to $435 billion by 2017. This is one of the markets experiencing the most rapid growth and transformation in recent years. Medical equipment exports are on the rise. As the global population ages, the demand for technologies like long-distance monitoring and those improving quality of life is growing. Israeli companies, known for their flexibility and innovation, understood that this is the next big trend and have developed suitable technologies, which they will be presenting in this year’s expo. MEDICA is an excellent business platform for Israeli companies to showcase their strengths and I believe they will derive much success from this event”.
The Israeli life sciences industry is renowned for its innovation and creativity, with over 500 exporters in the fields of computerization and medical equipment, tele-medicine and biotech R&D. The companies’ combined exports are in the hundreds of millions of dollars. As part of the collaboration between the Foreign Trade Administration’s network of trade representatives and the Israel Export Institute, last year, 1,100 top level business meetings were arranged for Israeli companies at the Israeli MEDICA booth. Many of those led to significant ties abroad for Israeli companies.
The Foreign Trade Administration runs a website which includes the profiles of Israeli companies participating in the MEDICA expo according to their fields of expertise. The website also has a page for setting up appointments with these companies. It is promoted in different countries by the trade representatives of the Israeli Ministry of Economy in order to maximize exposure for Israeli companies participating in the national MEDICA booth.
Two innovative Companies Participating:
The three Israeli apps that have already made the world medical equipment top 10 list: