The city’s Milk & Honey Distillery, which serves up handcrafted, single malt whisky with a touch of style unique only to Israel, will begin online auction of 100 bottles; ‘There is a huge demand now for a store,’ says CEO.
In an unassuming building in the heart of hip and gritty south Tel Aviv, a young distillery is hours away from auctioning off a batch of what it calls the first Israeli-made single malt whisky.
And of course it’s kosher.
The distillery is unloading its first “experimental series” of the spirit, aged only three years, by offering 100 bottles in an online auction and another 291 bottles are being sold locally.
All this seems a bit atypical for Israel, where wineries dominate the market, attracting foreign customers for decades, and microbreweries have now taken off.
But the start-up, called Milk & Honey, is hoping to capitalize on a global renaissance among whisky aficionados.
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