Over the last five years I have been working for Axel-Springer, since January 2017 I’m head of Corporate Security & CEO of the Axel-Springer Security GmbH responsible for the development, implementation and management of the organization’s corporate security vision, strategy and programs. Many companies contact me on a regular basis offering their solutions in the fields of physical security, information & cyber security, security technology, safety etc. I also maintain close ties with various government agencies and non-governmental entities throughout Germany.
Axel-Springer SE is Europe’s leading digital publisher as a result of, consistent internationalization and digitization, Axel Springer today is not only market leader in the German media business but is also active in more than 40 countries through subsidiaries, joint ventures and licenses. In the tradition of its founder, who fostered journalistic and technological innovations in his time, Axel Springer is breaking new ground. The company is consistently pursuing the objective of building up a fast-growing and profitable digital portfolio in News Media Marketing Media and Classified Media, which are the three business segments in which the company is traditionally strong.
Media companies have societal responsibility in a democracy, because they shape the way their readers, listeners, viewers, and users form their opinions. Therefore, Axel Springer is the only independent publishing house to have had a corporate constitution through the Essentials since 1967, to ensure it takes account of this responsibility in a transparent manner.
The Axel Springer Essentials:
Top 5 tips for entering the German market
Business Entry Strategy to the German market is not an easy task for a foreign company as it’s extremely difficult to stand out from the competition. Planning and market research, legal and data protection issues are essential.
Things to Keep in mind: