World’s first fruit-flavored cup makes water exciting

Israeli startup The Right Cup tricks your brain into thinking plain water has a fruity taste, giving more incentive to choose water over sugary drinks.


The sensation of flavor results from the combination of scent and taste. While the tongue only tastes five sensations (sweet, bitter, sour, salty, and umami), the sense of smell is responsible for 80% of the flavor experience. The Right Cup inserts the same FDA-approved aromatic fruit flavors beverage companies use in their drinks directly into the cup instead of the drink. The cup’s design positions the nose right over the opening, so it fully picks up the fruit aroma while the tongue experiences a hint of sweet taste.

1Happy Drinking !

For more details, Feel Free to be in touch with:

Akhil Choudhary

Trade Officer