Digital marketing becoming popular in India

Digitalization is rapidly reshaping the telecommunications industry landscape and consumers are faced with an overwhelming array of new connected devices, digital services and new ways to consume content and communications. In a highly penetrated market, these tech savvy customers expect more innovative offerings with personalized pricing, coupled with highly tailored and responsive service. Significant revenue growth is forecast for CSPs who leverage new technology, introduce innovative digital services at speed and expand their partner ecosystem to adjacent and nonadjacent areas to become the destination for their customers’ needs.

Digital marketing is gaining hold with developers who have realized that homebuyers are finding it convenient to explore various options virtually before physically checking out the short-listed properties. Builders are increasingly forming alliances with Facebook and Google to help connect with homebuyers through personalized messages to right audience and they seem to be getting better visibility and results. Social media including Facebook, Instagram, Twitter, LinkedIn, Youtube are also being used extensively across product categories to improve the reach and to increase the consumer touch points. “Facebook provides marketing services to help grow real estate business and deliver the right message at the right time, to the right people — this is personalization at scale. There is a solution whether real estate marketers want people to buy their products online or are trying to build awareness.

Apart from being present online and targeting right audience, one of the early adopters of digital marketing since 2009, was also amongst the first developers to create a mobile app for its projects The digital world today is swamped with cutting-edge technologies such as big data, cloud technology, the Internet of Things, and the mobile internet. These technologies, along with the right digital marketing strategies can help organizations of all sizes become successful.  Israeli companies excel in providing cutting edge technologies and enhance R&D services for business opportunities either for joint-venture, distributors for their products/technology.  Companies in India can benefit from the advanced  technology in Digital Marketing

Relevant companies, interested to learn more on potential collaboration are invited to contact the Economic and Trade Department at the Israeli Consulate General in Bengaluru.

For further queries, contact : Kavitha Saravanan, Trade Officer, Bengaluru.
Ph:+91-80-49406515. kavithas@israeltrade.gov.il

 

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