India’s end-user spending on public cloud is set to grow 31.4 percent year-on-year in 2021, helped by the COVID-19 pandemic, according to a forecast by global research.  The total end-user spending on public cloud is expected to grow to $4.4 billion in 2021 from $3.3 billion in 2020.  As remote working sees an increase this year due to the second wave of COVID-19, the increased spending is likely to happen in desktop-as-a-service (DaaS) and infrastructure-as-a-service (IaaS) segments. “To build business resilience and minimize the impact of continued disruptions, investing in cloud is unavoidable.

For the first time, spending on software-as-a-service (SaaS), and cloud management and security services are set to experience double-digit growth in India, Cloud application services, and cloud management and security services are expected to grow 20.8 percent and 18 percent over last year, respectively, with combined spending of $1.7 billion.

Within SaaS, customer experience and relationship management, and content services will be the highest growing segments in 2021, forecast to grow 24.9 percent and 26.1 percent, respectively.  “SaaS has been pivotal in supporting the sudden increase in the mobile workforce, as well as customers in 2020.  According to Gartner, spending on e-mail and authoring declined by 0.2 percent in 2020, however, this trend is expected to reverse in 2021. As remote workers in organizations continue to work from home due to the pandemic, more business is being conducted using email and collaboration tools, which is expected to drive the growth of these services.

The benefits of the cloud for businesses, in particular, have been made clear by the COVID-19 pandemic. Cloud integration has helped enterprises address the challenges of a remote work environment, at a time when the ongoing crisis could have easily brought productivity to a standstill. Cloud-based technology and services provide mobility, flexibility, and a place for effective data storage. Israeli-founded startups have also been imperative in aiding companies around the world with cloud integration.

Relevant companies, interested to learn more about Israel’s innovative technologies in Cloud platforms are invited to contact the Trade and Economic Department at the Israeli Consulate General in Bengaluru.

For further queries-contact:
Kavitha Saravanan, Trade Officer, Trade and Economic Mission
Tel: +91-80-49406515.