Although OTT platforms are popular and the consumption for the same is very high in India, we all know for a fact is that linear television is here to stay! Creating newer experiences on linear television is what will make television viewing an even greater experience! Keeping this in mind, Israeli company, Sodyo is bringing in the future of television to reality.

Sodyo provides the next generation of interactive scanning technology that enables users to easily scan a small marker and be instantly connected to any actionable content of your choice. They connect offline to online in any environment, be it outdoor, indoor, print & digital. Sodyo provides colorful markers that broadcasters and advertisers can add to their programs to make them interactive. Viewers scan the markers using their smartphone from the comfort of their couch.

The technology’s unique characteristics allow Sodyo to work on any media, at any distance and to easily scan multiple markers at one time. The revolutionary solution can be applied to many markets.

The benefits are innumerable to the broadcasters such as boost in revenue, engaging with your audience, end-to-end analytics, personalized content and more!

For further information please contact: Ms. Yogita Kale  at