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From the Runway to Retail: Inside Israeli Fashion Tech

From the Runway to Retail: Inside Israeli Fashion Tech

Amid major advances in technology, even industries long seen as low-tech are reaping the benefits of new innovations – and fashion is no exception.

Israeli technology has played a pivotal role in the rise of fashion tech, with local startups and designers harnessing the country’s strengths in such domains as artificial intelligence, e-commerce, 3D technology, and more to transform both the production and discovery of fashion products.

Amid the global turbulence caused by the coronavirus crisis, some of these technologies point to new and innovative ways for shoppers and designers to interact with fashion in a way that adheres to social distancing guidelines and keeps the public safe – from enabling more seamless online shopping experiences to offering new distance learning opportunities.

Here’s a look at a few of the dynamic players reimagining the future of fashion:

  • Internationally acclaimed designer Danit Peleg is a pioneer in the emerging field of 3D-printed fashion. In 2015, she released the first entirely 3D-printed fashion collection – printed using home-based desktop 3D printers – and she now offers online courses on 3D-printed fashion. Peleg also serves as a consultant for fashion brands looking to utilize the technology.
  • Founded in 2015, Hexa has built a 3D visualization platform offering customers a unique way of interacting with products – from furniture to fashion items – before purchase. Among the leading global brands using the company’s platform are Target, H&M, Macy’s, and Bed Bath & Beyond.
  • For e-commerce to truly replicate the in-store experience, online search and discovery must be more intuitive and relevant to what customers are actually looking for – and that’s where AI engine Twiggle comes in. Twiggle’s technology enhances retailers’ search engines and e-commerce platforms with a deep understanding of human linguistic structure – making it easier for shoppers to find, say, a “blue dress with white stripes.” Additionally, the company’s Twiggle Trends search analytics platform generates insights for retailers and marketers based on customer search data, helping the industry discover the latest trends as they unfold.

As technology continues to infuse the fashion world, the Israeli ecosystem offers both a rich institutional history – embodied by its world-renowned designers and institutions like the Shenkar College of Engineering and Design – as well as robust expertise in critical verticals, from AI to 3D printing and beyond. From the runways to online retail, the future of fashion is here – and Israel is helping build it.

For more information, please visit http://www.itrade.gov.il/ or contact your local Israel Economic Attaché.