Mrs. Lena Zieger
Economic Attaché – Head of Delegation for Industry, Trade and Labor Affairs
Lena Zeiger began working at the Ministry of Economy and Industry in the division of the Chief Scientist. She joined the Foreign Trade Administration in 2009 when Lena became the Director for multinational trade agreements. She led the negotiations on the Government Procurement Agreement in the World Trade Organization (WTO) and coordinated Israel’s accession process to the OECD. Lena led the field for multinational trade agreements in different service sectors (which is an integral part of negotiations for free trade agreements) during the period 2011-2016. Lena graduated from Hebrew University with a BA in psychology and economics. She also holds a MBA in Business Administration with a specialization in studies of the European Union (EU).
Mrs Zeiger has taken the position as Head of Delegation at the Permanent Mission of Israel to the OECD, Ministry of Economy and Industry, in August 2016. Under her supervision, the delegation provides policy analysis and information to the Ministry, based on the work in the OECD. Her tasks include the promotion of Israel and priorities of the national agenda as well as the introduction of Israel’s expertise to the work stream of relevant committees within the OECD. Simultaneously, one of the delegation’s main objectives is to benefit from OECD’s best practices and comparative analysis (via case studies or voluntary peer reviews) which facilitate improved decision-making for various programs of the Ministry in Jerusalem.
Mr. Shai Somek, Policy Office for Labour, Innovation and Local Economic Development and Director for Media and Content
Shai holds a Bachelor of Arts in Political Science from Tel Aviv University and is a graduate of the international exchange program of the Sciences Po University in Paris. In Israel, Shai was a writer for technology-based websites and he assisted in the development of social media outreach for non-governmental organizations (NGOs).
Shai covers the committee for local economic and employment development with its relevant sub-committees on labour, regional development, skills, transition from school to labour market, and vocational education and training. In addition, Shai is responsible for the subject of innovation. He facilitates that Israel, as a start-up nation and leader in research and development (R&D), can share its knowledge with other member states in relevant OECD committees. As a proud geek, Shai also serves as the media and content adviser for the official website and social media (in Hebrew and English language) of the economic delegation to the OECD.
He coordinates web-based projects such as a platform that provides reports, statistics and research that are published by the different directorates of the organization. The social media outreach has the aim to create a database (in Hebrew) on economic and social matters that are relevant to our target audience (such as policy-makers and academics) as well as the Israeli public in general.
Dr. Laura Braun, Policy Office for Water, SMEs and Product Safety
Laura is the latest addition to our delegation and her areas of responsibility include water governance (Israel is a world leader in water regulation, technology and infrastructure), management of small and medium enterprises which constitute the backbone of Israel’s economy, consumer policy and creation of global safety standards for products (in e-commerce). She also leads the field of green growth and circular economy, together with the administration of environment and sustainable development at the ministry of economy and industry. Laura, originally born in Germany, holds a PhD in Political Science from Tel Aviv University. Her dissertation on ethnofederalism develops regulation models for improved democratic regime performance and policy approaches for the amelioration of ethnic-based conflict.
Yardenne is a graduate of Tel Aviv University Law Faculty. As a law student at Tel Aviv University, Yardenne was active in the school’s refugee clinic, and helped the clinic develop an on-line database of international refugee law. Yardenne received a “Stand With Us” fellowship from the Ministry of Foreign Affairs to help develop initiatives to support Israel’s international public relations efforts. Yardenne was accepted and got a scholarship to participate in the public international law program at The Hague Academy of International Law.
Yardenne is a member of the Israel Bar Association from 2015. She was a member of HFN’s Capital Markets Department where she advised multinational and Israeli companies with respect to the regulatory, practical and technological aspects of their operation pursuant to significant regulatory framework developments in these respective fields. Yardenne has experience advising private investment funds, online financial platforms, as well as foreign companies affected by various regulatory changes in the financial market. She also provided ongoing advice to public companies on all aspects of their day-to-day, corporate reporting and compliance issues.
Currently, Yardenne serves as a Trade and Investment Policy Officer of Israel’s Permanent Delegation to the OECD. Accordingly, she is responsible for the coverage of the Trade Committee, the Investment Committee and committees dealing with corporate responsibility, with the intention of assisting the Israel, the OECD and the Member States to cooperate and learn in a mutual manner from the experience and expertise of all parties in these areas.