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Cisco chooses Israel for investment and development of the digital future

Cisco chooses Israel for investment and development of the digital future

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Cisco chooses Israel for investment and development of the digital future

Cisco Chairman and CEO John Chambers, envisions a digital future where “Internet of Things” is a big deal, and he has chosen Israel as his playground “This is where the real revolution is taking place, and we are supplying the architecture for it" (timesofIsrael). The “digital nation” experiment, as defined by John Chambers will kick off with the installation of Israel's FTTH infrastructure and network by ViaEuropa consortium, and will be based on Cisco technology. ViaEuropa has been chosen to build a super-fast Internet network across Israel that will compete with existing phone and cable companies (Ynet). For Chambers, what happens in Israel over the next five or so years as the network is installed and deployed is a “test case” for the rest of the world. “Some will make it in the digital age, and some won’t. We believe that Israel is a good place to start.” Chambers trusts Israel so much, he said, that he sees it as a great place to invest the $40 billion in cash that the company is sitting on. Cisco already has about 2,000 employees in Israel and has acquired several Israeli companies totaling over $1.5 billion over the past 15 years, excluding the $5 billion it paid for NDS. Cisco is also investing $15 million in “support integration of Israelis and Arabs and the development of innovative security technologies.” The money will be invested via venture capital funds, a Cisco representative said, with most of the money geared to cyber-security start-ups. During his visit to Israel last week, Chambers addressed Israel's place in his vision "If I were an Israeli start-up, this is where I would want to be.” Chambers continues to praise Israel “world-class countries and companies don’t lose focus, and I am sure we will all keep the momentum going. This is what we are about, and that is what Israel is about.” (timesofIsrael). Cisco is not the only tech company that sees opportunity in "Internet of things" as more people, systems and devices get connected. Everyone from system makers like IBM and Hewlett-Packard to chip vendors like Intel and ARM has talked about the Internet of Things, and are offering products designed to better enable it (eweek). For the full Times of Israel article click here. For the full eweek article click here. For the full Ynet article click here.    

Israel Trade & Economic Office, Embassy of Israel

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Israeli companies at TechCrunch Disrupt NY

Israeli companies at TechCrunch Disrupt NY

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Israeli companies at TechCrunch Disrupt NYIn the last few years, TechCrunch Disrupt has developed into one of the most anticipated hackathons-cum-tech-startup events in New York. Israel was the first country to set up a national pavilion at Disrupt, an...
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Where is Facebook going for new games?  Israel

Where is Facebook going for new games? Israel

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Where is Facebook going for new games? Israel

Five of the developers of Facebook's ten largest social games in the EMEA (Europe, Middle East and Africa) come from srael, and the company is now in Israel looking for more. Roy Goldenberg of Globes covered Facebook's growing interest in Israeli gaming companies: Facebook is building on the Israeli gaming market: five of the developers of Facebook's ten largest social games in the EMEA come from Israel. Herzliya-based Plarium  is one of the ten fastest growing games companies on Facebook worldwide. These achievements today brought Facebook to Israel for the second time in six months to find the next game hit, and to send a clear message to Israeli gaming developers: We want you. "Israel is a very advanced country for gaming on Facebook, Facebook head of European platform partnerships Julien Codorniou, who is heading the company's gaming developers conference, Game On. "The last time we held this conference in Israel, 500 programmers came, making it our biggest event outside the US." Codorniou looks beyond gaming on Facebook, and points to Plarium as a company which symbolizes the industry's future. "Casual games are a big hit, but we'll see that the next thing will be hard core games, such as Plarium's 'Total Domination' and 'Stormfall'," he says, adding that a game like "Stormfall", which did not exist six months ago, is now one of the 20 fastest-growing games on Facebook worldwide. Until one or two years ago, Zynga , the developer of Farmville and other games, was a byword for games of Facebook, but Codorniou says that it is now just one of the companies in the field. "The situation has changed. Today, 70% of growing gaming companies on Facebook come from Europe," he says. Facebook is definitely a gaming powerhouse, with more than 250 million players a month, 11% more than in 2012, making it a larger gaming platform than all games consoles combined. 130 Facebook games have more than one million active players a month, with the average gamer playing more than three games a month. In view of the website's success, Facebook current target is mobile. Codorniou says that for a social game to succeed it must first go through Facebook's online platform, and then to its mobile platform, and only afterwards to Apple and Google app stores. But what might be perceived as competition against Apple and Google is actually cooperation. "We want to be one of the biggest traffic creators for the app stores," admits Codorniou in commenting on the possibility that mobile games developers should promote their wares on the Facebook app by a direct download key. "23% of the time people in world spend on mobile is on Facebook. There is no doubt that gaming companies want to be part of this share," he says, adding that 80% of the top ten Android and iOS apps interface with Facebook accounts. For the full Globes article click here.

Israel Trade & Economic Office, Embassy of Israel

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