Three Israeli medical startups – UpRight, Biop Medical and TytoCare – have won the top awards at the fifth annual MEDICA App Competition for Best Medical Mobile Solution. Held in Dusseldorf, Germany, earlier this month, the competition was part of one of the world’s largest medical trade fairs, which attracted over 5,000 exhibitors from 70 countries.
Of the 15 startups that made it to the final round of the competition, nine were from Israel. Each team had three minutes to pitch their mobile solution, followed by one minute for questions from the judges. Finally, after all the presentations were completed, the judges deliberated and chose the top three winners.
UpRight: No more slouching
The first place, along with a €2,000 prize, went to UpRight, an app and a wearable device that help correct your posture. Founded in 2012 by Oded Cohen and Ori Fruhauf, UpRight’s discrete wearable device attaches to your lower back (under your shirt) and trains you to stand and sit upright. Every time you slouch, it gently vibrates, reminding you to correct your posture.
Biop Medical: Detecting cervical cancer
Biop Medical was awarded the second place, along with a €1,000 prize, for its innovative point-of-care testing device for the early diagnosis of cervical cancer, one of the most frequently occurring malignant tumors in women worldwide. The test is based on the notion that the characteristics of healthy and diseased tissue can be distinguished from each other optically, by using an automated system.
TytoCare: Medical exams any time, anywhere
Third place, and a €500 prize, went to TytoCare, an Israeli startup that offers a telemedicine solution that enables virtual doctor’s visits and fairly comprehensive medical examinations to be carried out anywhere at any time.
Imagine you could skip the waiting time for a doctor’s appointment. TytoCare has developed an innovative hand-held instrument, called Tyto, which is able to detect and classify common diseases such as flu or ear infections. The kit includes a stethoscope, an otoscope and a computer-vision camera that helps the user diagnose the problem. In case a doctor is needed, the device can also be used to connect with a specialist for a remote consultation.
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