Singapore Telecommunications (SingTel) is making a big statement about its digital ambitions, with its digital advertising arm Amobee – acquired two years ago for US$321 million – now acquiring advertising technology companies Adconion and Kontera for over US$350 million to become a global one-stop digital advertising platform.
Kontera, a big data advertising firm founded in 2003 with offices in the US, UK and Israel, enables advertisers to serve the most relevant advertisements to users and make real-time decisions about their brands and marketing campaigns, via its real-time digital content analysis platform. It will be acquired for US$150 million.
“Amobee’s mission is to be the global leader in mobile-led digital advertising. With these latest acquisitions, I believe we will have an integrated solution that can even one-up Google,” Mark Strecker, chief executive officer of Amobee, told The Business Times.
Adconion will contribute to Amobee’s sales, while Kontera – bringing its real-time technology – will boost Amobee’s engineering capabilities.
Read the full article on The Business Times.