It’s no secret that the media are in upheaval. Print faces unprecedented challenges from the electronic domains. New technologies are morphing the mobile phone into a pocket-sized PC with interactive capabilities surpassing the desktop variety. The PC itself, abetted by its netbook cousin, is evolving from productivity tool to an integrated news and entertainment platform. Converged devices are in demand, Internet video is a reality and new content sources abound. Television is going digital, reinventing itself as on-demand IPTV. Social media and social networking are exploding as mass audiences disperse, personalization becomes key and user-generated content comes to the fore. All of this is happening right now, all over the world, and even more so among young people, the digital natives shaping the future.
For consumers, all this is a treat. For business users, it’s a boon. For established media companies, content providers and operators, a challenge unlike any they’ve known before.
Telecom operators need infrastructure partners who can not only deliver the content but monetize it. Broadcasters must evolve a service-oriented model and technologies that offer users the same simplicity, service availability and quality as traditional broadcast TV. Content providers must integrate their offerings and harness digital possibilities – like basing TV broadcasts, in part, on the popularity of items on the broadcaster’s website. All must capitalize on the complex delivery matrix and develop systems that draw together applications, delivery platforms and managed networks. And all must strive harder than ever before to reach the connected user – who by 2011 will be one in four people around the world.Full Article.