PrimeSense Recognised as Technology Pioneer by World Economic Forum

PrimeSense, the leader in Natural Interaction® and 3D sensing solutions and the Israeli company that provides the 3D sensing technology for Microsoft Kinect for XBox 360, announced today that it has been selected as a World Economic Forum Technology Pioneer. PrimeSense is one of 23 of the world’s most innovative technology start-ups that are being recognised for their potential to transform the future of business and society.

Each year the World Economic Forum chooses between 23-35 new Technology Pioneers from hundreds of applicants. Candidate companies are nominated by members, constituents and collaborators of the World Economic Forum, and by the public. A selection committee, comprised of top technology and innovation experts, academics and venture capitalists, reviews all applications before making its recommendation to the World Economic Forum.

“PrimeSense is proud to receive the World Economic Forum award and honored to be recognised as a Technology Pioneer,” said PrimeSense CEO, Inon Beracha. “After taking part in revolutionising the gaming industry and the living room TV experience, PrimeSense 3D sensing technology is now entering a variety of additional new markets, such as robotics, industrial markets, interactive displays, healthcare, retail and more. In all these markets PrimeSense technology transforms machines and devices by giving them the gift of sight, enabling them to see and interact with their environment”.

PrimeSense 3D sensing solutions have already been customised and launched in several new markets, including service robots that are deployed at hospitals, virtual 3D fitting rooms where consumers can shop for clothes online, digital signs that interact with consumers and many more.

PrimeSense’s achievements will be honoured at the Forum’s Annual Meeting of the New Champions 2012 in Tianjin, People’s Republic of China, 11-13 September 2012.

More information about the World Economic Forum’s Technology Pioneers programme can be found at

Article courtesy of Trade and Economic Office, Embassy of Israel, London, UK