No pixel left behind-Israeli innovation at IBC Amsterdam

Israel has more than 1000 new media companies whose offerings span the range of new media possibilities. They are active in Internet applications and services, e-commerce and marketing, online advertising, entertainment and video, search and social networks. They are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services, strong in content creation, delivery and management, and have a potent presence in gaming and new interface solutions within the CE realm.

 The sector has developed rapidly over the last few years. While some companies, such as Adsmarket,, ICQ, Incredimail, NDS, Orca, Conduit and Pilat Media are large, most are smaller, with more than 600 classified as start-ups. They are characterized by innovation and entrepreneurship, with low production costs aiding competitiveness, and a willingness to adapt solutions to customer requirements.

 Many multinational new media companies maintain R&D facilities in Israel. These include AOL, eBay, Google, Harmonic, Open TV, PayPal, Yahoo and Ybrant. Other technology giants with a strong local presence include Apple, Cisco, Ericsson, HP, Intel, IBM, Microsoft, Motorola and Nokia-Siemens.

 It’s a breakthrough country

Many of today’s commonplace digital technologies were developed or pioneered in Israel.

ü  Intel Centrino and Pentium 4 microprocessors

ü  NDS conditional access and DRM systems

ü  USB flash drives invented by M-Systems

ü  VoIP invented by founders of VocalTec

ü  AOL Instant Messenger developed by ICQ

ü  Alvarion pioneered WiFi and WiMax

ü  Voicemail invented by Comverse

Because of the small local market, many of Israel’s most innovative companies seek strategic partners or outright purchase of their technologies by foreign companies better able to exploit global economies of scale. In recent years, the gifts project was acquired by ebay, Snaptu was acquired by Facebook and Bitband was acquired by Motorola. Follow this space to read about some of the innovative Israeli companies who will be at IBC this year.

Seize the moment

IBC 2013 (Amsterdam, 13th-17th September) is your chance to take advantage of these technologies, meeting with more than 20 innovative companies showcasing in the Israeli pavilion. Click here for the digital catalog or talk to the Johannesburg based Israeli trade office to set up meetings. Contact Tshepo Ndlovu by mail or phone on +27 11-7839605