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How Israel can benefit from hosting the Eurovision contest next year?

Congratulations to Netta Barzilai for a wonderful performance and bringing Eurovision 2019 back to Jerusalem after 20 years!  An interesting angle about hosting Eurovision contest from an economic perspective..  Since countries like Australia and Azerbaijan take part at the Eurovision, maybe South Africa should consider to join next year…?

https://www.telegraph.co.uk/business/2016/05/13/how-much-does-it-cost-eurovision-song-contest-and-is-it-worth-it/