About Us

About the Economic & Trade Office of Israel in Geneva, Switzerland

The Government of Israel’s Economic and Trade Office in Geneva, Switzerland, is a branch of the Foreign Trade Administration of the Ministry of Economy and Industry. The Trade Office in Geneva has two main responsibilities: (1) World Trade Organization (WTO) affairs, and (2) trade & investment promotion (Switzerland-Israel).

1. Representation of Israel in the WTO.

The WTO is a Multilateral Inter-Governmental Organization that operates the pre-eminent global system of international trade rules. It serves as a forum for negotiating trade agreements between its member states, it undertakes the proper implementation of the agreements and it settles trade disputes between its members. WTO Agreements cover rules that relate to trade in goods, trade in services, trade-related aspects of intellectual property rights, as well as other disciplines such as Government Procurement etc.

The Economic and Trade Office of the Permanent Mission of Israel to the United Nations and International Organizations in Geneva, represents Israel in all WTO’s Councils, Committees and Bodies.

2. Trade and export promotion, investments and technological collaboration between Swiss and Israeli companies.

The Economic and Trade Office of Israel promotes business collaboration across a variety of sectors, including: Information Technology, Green Energy, Agriculture and Water Technology, Homeland Security, Cyber Security, Life Sciences, Automotive, Consumer Goods, Food and Cosmetics, Finance and Investments.

The Trade Office facilitates introductions between Swiss and Israeli companies, arranges meetings, organizes local conferences and assist Swiss and Israeli business delegations visiting the respective country, amongst other things.

About the Trade Attaché

Yair Shiran was appointed as Minister (commercial Affairs) and Deputy Permanent Representative of Israel to the WTO, in Geneva, Switzerland in August 2018. Prior to his current assignment Mr. Shiran served as Head of the Industry Administration in the Ministry of Economic Affairs. Stationed in New York from 2006 to 2011, he served as Israel’s Economic Minister to the United States. Between 2002 and 2006, Mr. Shiran held the position of the Director of International Agreements and Trade Policy, acting as the Chief Trade Negotiator for international trade agreements.

Mr. Shiran received his Masters of Arts in Public Administration from the Kennedy School of Government at Harvard University. He also holds a Masters of Arts degree in Business Administration and a Bachelors of Arts degree in Economics and Political Science from the Hebrew University of Jerusalem. Mr. Shiran is also a graduate of the Israeli Academy of National Security.

Officers in the Economic and Trade Office:

Mr. Rodolfo Rivas – Senior Counsellor , WTO Affairs

Ms. Marijke Smit – Senior Counsellor, WTO Affairs

Mr. Martin Luidji – Director of Business Development (Switzerland-Israel)

About the Foreign Trade Administration at the Ministry of Economy

The Israeli Foreign Trade Administration at the Ministry of Economy, is responsible for managing and directing the international trade policy of the State of Israel. The main fields of activity include activities for the promotion of trade and export, initiating and maintaining trade agreements for the improvement of Israel’s trade conditions, attracting and encouraging foreign investments and creating strategic cooperation with foreign companies. Together with the activity in Israel, the Administration operates a network of economic representatives who constitute the operational arm of the Ministry in markets around the world.


  • Assisting the Israeli industry in deepening the activity in existing markets, and penetrating new markets.
  • Accompanying and supporting the individual exporter in the marketing activity abroad.
  • Initiating and applying international trade agreements and maintaining existing agreements.
  • Raising investments and strategic cooperation.
  • Improving the image of the Israeli industry and economy.
  • Preventing unfair competition – dumping