Introducing the Next Generation of Israeli Tech: Google-Waze

The world has been hearing about Israel’s tech prowess for well over a decade, but only a few really understood what gizmos from this start-up rich country actually did or had first-hand experience using them.

But now, with Google’s expected $1 billion plus acquisition of Israeli traffic navigation start-up Waze, venture capitalists and technology experts are hailing it as seminal endorsement by Silicon Valley of a new species of Israeli start-ups that have mass appeal.

With tens of millions users downloading its mobile application in five years, Waze is the leading edge of a shift among Israeli technology companies to focus on Internet and media software catering to every day consumers – a target market that was once considered beyond the reach of Israel’s tech community.

You can read more here, here and here.