Following this first investment in Israel, 500 Startups intends to make further investments in the country

MyPermissions, an easy, powerful way to scan, control and clean up applications on Web and mobile accessing personal data, today announced it has raised a financing round of $1 million. Led by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Robby Hilkowitz, MyPermissions will use the investment to expand its product offering and accelerate the growth of its user base worldwide.

Founded last year by Israel-based entrepreneur Avi Charkham, MyPermissions has already grabbed the attention of the world’s media  having been profiled in TheNextWeb and Mashable, amongst others.

Through two free products, MyPermissions protects consumers’ personal information on the Web.  MyPermissions Cleaner is the Web browser extension that lets users manage which applications and websites access their information and alerts users when a new app is accessing user data.  Additionally they have its mobile application Permissions, now available on both iOS and Android. By linking directly to application permissions pages for services like Facebook, Twitter and Google, MyPermissions alerts the consumer when an app is accessing their personal data, giving them control over their personal information again.

“We at lool Ventures are investors and entrepreneurs, but first and most we are citizens of the Web,” said Avichay Nissenbaum of lool Ventures. “MyPermissions was born out of a deep concern for the privacy issues that arise from granting app permissions across the Web and mobile. We are excited to continue to support the growth of MyPermissions and help them fulfill their vision.”

“500 Startups is excited to be involved in MyPermissions,” said Dave McClure, Founding Partner at 500 Startups. “They are solving a real problem regarding consumer privacy during a time when most of us are participating in social networks. While we have invested in Israeli Founders in the US, this is our first investment in a startup based in Israel. We will be making more investments in Israel and other countries in the Middle East.”

“Applications access personal data such as email, photos, contacts and location in order to make using services like Facebook and Twitter better and more robust, which is great,” said Olivier Amar, CEO of MyPermissions. “However, over time, consumers tend to quickly add up the number of apps constantly accessing their data, and revoking access later can be difficult. We’re excited to be able to build out our product offering, expand our reach globally, and give more consumers the control they deserve over who accesses their personal information.”

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