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Matt Celuszak, owner of CrowdEmotion, the world’s first cloud-based facial-coding technology, has won the final of the annual Bizcamp Tel Aviv start-up competition, held last night at Facebook’s London Headquarters.

CrowdEmotion beat fierce competition from three other UK finalists, who were each given 7 minutes to pitch their ideas to a formidable panel of judges, including: HE Daniel Taub, Ambassador of Israel; Eze Vidra, General Partner, Google Ventures Europe; Estelle Fumé, Facebook’s Head of Platform Partnerships for Israel, and Frank Meehan, Co-Founder and General Partner at SparkLabs Global Venturesl.

CrowdEmotion will now join a delegation of thirteen promising tech start-up owners from around the world, who will travel to Tel Aviv in September to experience first-hand the unique environment and energy which has made Israel one of the world’s most dynamic places for start-ups.

Matt Celuszak, CrowdEmotion founder said: “I set up CrowdEmotion to help “humanize” our interactions with technology more broadly. By observing expressions we can predict how an individual will go on to behave, whether it be clicking, sharing, voting, buying or some other action.”

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Organised by The City of Tel Aviv and Israel’s Ministry of Foreign Affairs, Bizcamp’s five-day itinerary includes a mixture of seminars, workshops and networking events with leading Israeli entrepreneurs and investors. As well as getting advice on how to take their business to the next level, members of the group will have the chance to hone their pitching skills and even win investment as they present their business ideas to a panel of VCs.

Last night’s final marks the culmination of six weeks of competition during which dozens of promising young British entrepreneurs the length and breadth of the country submitted their business ideas via an online entry form. Entries were whittled down to four finalists, each of whom was given a ‘Dragons’ Den’ style grilling by the expert panel judges.

HE Daniel Taub, Ambassador of Israel to the UK and competition judge, said: “Tonight’s competition was extremely tough to judge as all the candidates were so strong, and whilst we could only select one winner, we sincerely hope the runners up will all go on to make a resounding success of their businesses.”