In very recent years, The Trade & Economic Office and the Strategy Unit at WPP have built-up a strong relationship, as we provide the bridge that brings WPP and the 500 companies they comprise of, closer to the Israeli Start-Up Community.
Between the 8th and 11th of May 2017 Israel’s Trade Ministry (from London) and the Export Institute in Tel Aviv hosted and curated a 35 strong delegation of WPP executives and clients.
The group were overawed by the abundance and quality of the start-up environment in Tel Aviv, WPP and its clients had B2B meetings with innovative companies from across Israel, ranging from Artificial Intelligence, Augmented Reality technologies and Software Products and solutions. Moreover we arranged for them to be hosted on iconic rooftops for networking events and they sampled the best of Tel Aviv’s restaurants, such as Claro and Taizu.
It was a truly unforgettable 3/4 day event culminating in wine tasting in the picturesque Flam vineyards followed by an unforgettable sunset tour in the Old City of Jerusalem.