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About Us

The Economic & Trade Mission at the Embassy of Israel, London, represents Israel’s Ministry of Economy and Industry in the UK.

Through a focus on the strengths and requirements of both British and Israeli markets, the Economic & Trade Mission works to develop strategic bilateral partnerships, identifying exciting new opportunities for collaboration in business and trade.

The proactive work of the Economic & Trade Mission is split into several different portfolios or remit areas. Among others, these portfolios include high tech, telecommunications and new media, medicine and life sciences, food and consumer products, water and clean technology, export of services, and homeland security.

Across this range of sectors, the Economic & Trade Mission assembles and leads trade delegations to and from Israel, they co-ordinate meetings between British and Israeli companies at national and international trade events and exhibitions, they organise a variety of events to facilitate introductions between British and Israeli companies, and they assist and advise Israeli companies who are seeking to expand their operations into UK markets.

The Economic & Trade Mission in London is led by the Minister for Trade and Economic Affairs, and is supported by a dedicated team of staff who work to ensure that this department continues to add real value as the foremost experts in connecting British businesses or companies to counterparts, technologies or innovations in Israel.

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The Trade & Economic Attaché

Since August 2018 Yariv Becher is the Minister for Commercial Affairs and Head of the Economic and Trade Mission at the Israeli Embassy in London. In this capacity Yariv is responsible for advancing the trade and economic relations between Israel and the UK and Ireland, creating business opportunities for Israeli companies wishing to enter and expand their operations in the UK and Ireland.

Prior to moving to London, Yariv headed the International Financing Department at the Ministry of Economy and Industry of the Government of the State of Israel between 2016 and 2018. The International Financing Department supports Israeli companies wishing to expand their internarial marketing activities.

In 2015 and 2016 Yariv was the Director of the China-India Department of the Ministry of Economy and Industry. In this role he was in charge of maintaining and enhancing Israel’s trade relations with China and India.

Between 2010 and 2015 Yariv served as Israel’s Consul for Economic Affairs and Head of the Government of Israel Economic Mission to the US Midwest. As Consul for Economic Affairs, Yariv was tasked with promoting Israeli exports to the US Midwest, attracting investments in Israel, fostering joint ventures between American and Israeli companies and advancing opportunities for cooperation in commercial R&D.

Yariv joined the Ministry of Economy and Industry in July 2008. He graduated the Ministry’s trade cadet course and subsequently served as Chief of Staff of the Ministry’s Deputy Director General for Foreign Trade until his posting as Israel’s Consul for Economic Affairs to the US Midwest.

Yariv was a member of the 2010 secretariat of the Kimberley Process, an international system aimed at the elimination of trade in “conflict diamonds”.

Prior to joining the Ministry, Yariv worked at Check Point Software Technologies. He started at the Finance Department, where he headed the Credit and Collection Team, and later moved to the Sales Operations Department as Partner Manager.

Yariv holds a B.A. in History and an MBA.

Together with his wife, Yafit, Yariv has two daughters and a son.

 

Our Key Sectors

Whilst the Economic & Trade Mission are pleased to assist in all areas of trade between the UK and Israel, our priority sectors are identified as follows:

High Tech

Over the past two decades, Israel has become world renowned for its innovation, and together with a highly-educated, skilled workforce it is now rated a high-tech centre second only to Silicon Valley in California.  Many of the top multinational corporations have already recognised Israel’s capabilities by establishing subsidiaries and research and development centres.

Activities: Facilitate meetings between UK and Israeli businesses at Mobile World Congress (MWC) and IBC, sending technology journalists to Israel. Ongoing events in the UK promoting Israeli high tech. Promotion of Israeli events such as HTIA Conference (High Tech Industry Association), Jerusalem, May.

Clean Technology

Since its foundation in 1948, Israel has placed great emphasis on conserving energy wherever possible, developing innovative, alternative and sustainable solutions to combat the nation’s lack of natural resources. The Israeli sustainable energy industry is today considered a global pioneer thanks to breakthrough technological innovations in the fields of solar and geothermal, as well as bio-mass, wind and wave energy.

Activities: Promotion of delegations to and from the UK, promotion of Israeli Events such as Eliat Eilot. Ongoing assistance provided to Israeli clean-tech businesses entering the UK market.

Water

The Israeli water industry is today recognised as a global leader in the water arena thanks to breakthrough technological innovations in areas such as desalination, drip irrigation and water security. Remarkably, Israel’s total water consumption has remained nearly the same since 1964, in spite of a growing population and agriculture. This feat has been enabled through improved efficiency and technological innovation. In fact, Israel reclaims almost 75% of its reused effluents in agriculture.

Israel’s expertise in areas such as water security, water management and leak detection and prevention are of increasing relevance to the UK industry. Recently there have been numerous examples of Israeli and British companies working together to provide clean, safe water to the UK.

Activities: Assembling a delegation to Watec 2011 (November, Tel Aviv), in addition to general promotion of the event. Ongoing delegations into and out of the UK.

Life Sciences

The pace of innovation, development and growth within Israel’s Life Sciencessector is unparalleled and represents one of the country’s most impressive opportunities for economic and industrial expansion. Built on a foundation of academic excellence, a highly skilled workforce, entrepreneurial spirit and cutting-edge technological innovation, Israel has rapidly evolved into a recognized world leader for breakthroughs in medical devices, biotechnology and pharmaceuticals.  Israel is considered to be the second largest supplier of medical device solutions worldwide and is at the leading edge of innovation and creativity in all fields of medicine.

Activities: Facilitate meetings between UK and Israeli businesses at Medica. Promotion of Israeli events such as BioMed. Ongoing events in the UK promoting Israeli Life Science.

Homeland Security

As a top national priority, Homeland Security in Israel is more than just an exportable commodity. Israel’s self-reliance has created a diversified and cutting edge security industry, adding innovation to existing technologies as well as developing new ones. Israel today has earned its worldwide reputation for providing leading security solutions and continues to successfully partner with key world players to protect airports, seaports, government offices, financial institutions, recreational centres, international events and more.

Activities: Organising delegations to the Paris Air Show and to ISDEF. Ongoing activities to assist two way dialogue and interactions.

Food and Drink

Once known exclusively for its fresh citrus produce and processed citrus products, Israel is now renowned for its vibrant, fast-growing food and beverage industry.  European, Middle Eastern and North African cuisines blend to create a diverse array of original Mediterranean-style foods, most of which are kosher certified.  Israel’s dynamic food and beverage industry produces gourmet foods, high quality ingredients, and a rich ethnic cuisine. In addition to Israel’s signature produce, the country has also earned a reputation for producing innovative and quality ‘free-from’ and health conscious foods as well as a celebrated collection of fine gourmet wines.

Activities: Facilitate meetings between UK and Israeli businesses at the international conferences SIAL and Anuga (each take place on a Biannual basis). Ongoing activities to assist Israeli businesses promote their products e.g. wine tastings etc.