PepsiCo, Danone, and Mondelez International, the parent company of Oreo, Cadbury, and Toblerone to name a few, were just some of the leading global food corporations to make their way to Israel this week for a taste of the latest local innovations in food, beverage, and agriculture technology.
The multinational companies took part in the annual FoodTechIL event, a conference on Tuesday at the Tel Aviv port that drew some 1,500 participants (according to organizers) including senior executives, investors, representatives from more than 50 startups as part of an exhibition on the latest technologies in the food sector.
The event was hosted by the Strauss Group, one of Israel’s biggest food product companies, which also runs the food tech accelerator The Kitchen. A number of the startups in the exhibition are part of the accelerator, including several that have garnered international attention like Aleph Farms which unveiled the world’s first lab-grown, slaughter-free steak late last year, and the award-winning company Yofix which makes plant-based, soy-free yogurts.
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