This year our office is working with the Israel Export Institute and the Israeli Consulate in Houston to help Israeli interactive technology companies maximize their time at SXSW (pronounced South by Southwest). SXSW is an interactive technology, music and film show that occurs each March in Austin, Texas. Last year over 286,000 people attended. The interactive component of the show is set to take place March 9th-13th.
Our office is working to provide the Israeli companies with plenty of opportunities to network with their targeted audience, whether through dinners, parties or our Israel Trade Show Booth. For those visiting SXSW come visit our trade show booth called i-Made in Israel that will have a surprise and unique decorative theme. The i-Made in Israel campaign is specifically designed to promote the individual Israeli companies as well as to create buzz, interest, and positive PR for the innovative and creative exports of Israel.
Our office is also working with a PR company to develop recommended schedules for the Israeli companies so they know how best to plan their time, as well as developing Press Releases about the companies that will be present. We can’t wait to get to Austin and start showing the rest of America what these Israeli companies are all about! Click here for more information on the Israeli companies attending and then see the i-Made in Israel Facebook page for more information on Israeli bands and films at SXSW!