In total, the Israelis sat for more than 120 one-on-one meetings with decision makers from the Americans’ marketing, technology and e-commerce teams. As of this writing, meetings, introductions and follow-ups are still taking place, since demand for meetings from our Israeli and American attendees far exceeded the time constraints. The conference also gave our Israeli delegation an opportunity to meet with a variety of investors.
Wrapping up the conference, guests were treated to an evening cocktail reception on Y&R’s 19th floor balcony featuring breathtaking views of Central Park, while they were served premier Israeli beer and wine graciously provided by our sponsors from Goldstar and Yarden.
The next event that we will be organizing in the advertising and retailtech space is an Israel delegation at the Adtech/ Consumer Engagement Expo in November 2014 in NYC.