For the second year in a row, the Israel Economic Mission hosted an Israeli technology pavilion at the Adtech:NY show at the Javits Center in NYC (November 5-6, 2014). Adtech hosts trade shows in major cities around the world, showcasing the latest advertising technologies for agencies, brands, publishers and affiliates.
Because of the unique multi-faceted character of advertising technology, the show attracts representatives and enthusiasts from other fields as well, including e-commerce, marketing, and consumer/customer engagement. This year’s show scheduled dozens of demos and keynote speakers, and provided even more floor space for adtech startups.
Last year, at Adtech:NY 2013, we hosted our inaugural Israeli pavilion, which was also the first ever national pavilion at Adtech. Our activity at last year’s program was so successful that at the show this year our model was copied by other organizations (Japan also featured their own national pavilion this year).
At this year’s activity, our pavilion benefitted from a great new location and effective marketing. In fact, the buzz surrounding our companies and pavilion drove traffic from the show to us. We had visitors to our booth, meeting companies all day long, from before the show opened to the public in the morning right up until closing time.
In addition to the participating Israeli companies, the pavilion also included our own private conference room. It was this private meeting area that housed the bulk of added value that we provided to participating Israeli companies. Throughout the show, our conference room hosted private meetings and seminars for the Israeli companies with leading corporations from the adtech space. These meetings included decision makers from Walmart, Y&R, Rokutan, MTV, Phone.com, Ripley’s and others.
More than a dozen Israeli companies actively participated in our activities, and many of the approximately 25 Israeli companies at Adtech:NY inquired about participating in our 2015 pavilion.
Additionally, Israeli companies participating with us were provided with the opportunity to present from the Next:Stage, directly to the Adtech:NY audience. The Israel Economic Mission was one of the 10 organizations that secured a time slot on the stage, a high-profile honor that is generally reserved for only the most prestigious exhibitors at the show, such as Nestle, Heineken and LiveNation. Nine Israeli companies presented with us up on the Next:Stage.
In addition to our national pavilion, our Israeli adtech delegation also benefitted from a number of satellite events. On Tuesday, the evening before the show, the companies were treated to a cocktail reception in midtown with the local business and Israeli community.
On Friday, the morning following the show, we organized an investors’ breakfast for the delegation, hosted by Dentons in Midtown. At the breakfast, 7 Israeli companies presented their pitches to a room full of investors, and fielded questions from a serious and actively engaged audience. Following the pitches, the breakfast evolved into a networking session with the investors, which lasted a further 1.5 hours into the morning.
Feedback for the entire roadshow has been very positive, both from our local audience and from the participating Israeli companies. As mentioned, we have already received a number of inquiries from both Israeli and the United States about participating in upcoming events, and in Adtech:NY 2015 in particular.
For this activity, we organized more than 100 meaningful meetings and connections at our two main business events for the companies. We, along with the rest of the New York area technology and investment community are looking forward to seeing more exceptional adtech coming out of Israel in the coming years.
For more information about Adtech and New Media technology from Israel, contact Oded Grinstein at the Israel Economic Mission in NYC.