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As Americans deal with water shortages, #Israeltech gets noticed

nyt-t-logoRecently, California and parts of the American west have been combatting serious drought and water shortages.  Water usage rates have spiked, and lifestyles have been affected all over American communities and farms in the most populous state.  At the same time, breakthroughs in water technology developed in Israel have enabled the Startup Nation to address its own historical water security crisis.  It is this Israeli technology and ingenuity, already deployed in markets around the world, that could help California and other desert states modernize their water systems and embrace the future. The New  York Times has the story (“Aided by the Sea, Israel overcomes an old foe: Drought.” May 29, 2015):

Today, there is plenty of water in Israel. A lighter version of an old “Israel is drying up” campaign has been dusted off to advertise baby diapers. “The fear has gone,” said Mr. Zvieli, whose customers have gone back to planting flowers.

As California and other western areas of the United States grapple with an extreme drought, a revolution has taken place here. A major national effort to desalinate Mediterranean seawater and to recycle wastewater has provided the country with enough water for all its needs, even during severe droughts. More than 50 percent of the water for Israeli households, agriculture and industry is now artificially produced.

The Times attributes government initiatives and investing in water technoloy as key factors in alleviating Israel’s water shortage.  Recycling, reclamation and cutting-edge desalination has made Israel a net exporter of water, as it draws up deals to supply several of its regional neighbors with clean water and technology solutions.

The future is here!  And when California water infrastructure adapts to modern challenges and demand, it could have decidedly Israeli flavor.

Read the entire article at NYTimes HERE.

For more information about water technologies and breakthroughs from Israel, contact Uriel at the Israel Economic Mission in NYC.