by George Labunsky


The sports tech landscape can be divided into four sectors – activity & performance, management & organization, media & fans, and gaming & gambling. From providing solutions that improve athlete performance to managing venues to creating new broadcasting experiences to eSports and gambling, Israel is at the forefront of innovation in sports tech. The most dominant sports tech sectors in Israel fall under activity & performance and media & fans, with most companies calling Tel Aviv home.

So how do we define sports tech? Sports tech is the intersection of sports and technology. In other words, when technology is used to create a solution in sports, it falls under the umbrella of sports tech. The global sports technology market valued in USD was $ 17.9 billion in 2021 and is projected to reach a CAGR of 17.5 between 2021 and 2026, reaching $40.2 billion by 2026. The market growth can be considered a result of Data-driven decision-making and operations, increased audience engagement, and an increase in online and offline sporting events. Today, Israel’s startup sector has more than 600 sports-related tech startups, 220 directly related to the sports industry.

Here are some examples of innovative sports tech startups building in Israel:

MindFly is an AI-powered cloud platform and AI bodycam that gives the fan a game experience from the players’ point of view. MindFly is an automated end-to-end solution that allows sports fans to watch video content from the player’s first-person perspective. In May, MindFly announced that the EuroLeague, Europe’s top-tier league for professional basketball, reached an agreement with the company for players in the upcoming season to be fitted with a MindFly AI-powered bodycam during games.

i-BrainTech develops a system for brain training for athletes – a computer game controlled solely by brain activity. For example, it helps soccer players improve gameplay by nurturing their brain activity off the field during training sessions. Then, using a unique helmet and screen, the players can connect, ‘think’ about their tactics and watch an online avatar carry out the game on a screen.

Pixellot develops AI-based automatic video and analytics solutions for the semi-professional sports market. Pixellot has developed systems to help with high-quality team sports coverage without requiring camera operators or producers. Its system automatically captures, produces, and streams games and their highlights to any device, live or on-demand.

BlazePod combines small and portable lighting pods with an app to assist in various sports and exercise activities to help with physical and cognitive fitness. In addition, the company has developed an innovative platform for physical-cognitive training, which allows athletes and trainees to improve their performance and respond faster and more efficiently.

RSPCT uses high-precision basketball shot tracking to improve players’ shooting, team decisions, fan engagement, and more at all levels. RSPCT Basketball Technologies Ltd. develops a small sensor that turns basketball hoops into smart baskets that track field shot percentages and each shot’s accuracy and trajectory in real time. RSPCT then turns that data into actionable insights for players and coaches.

PlayerMaker is the developer of a smart wearable football tracker designed for players aiming to improve their performance by analyzing their statistics. The PlayerMaker sensors are placed directly on the boots, enabling data capture of player foot-to-ball interactions, whether you play indoors or outdoors.


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